Making sure the platinum service packs work

Consistency: 100% of your third year and older service customers get to be given a pack.

Exposure: Have it ready to hand over to ALL of your third year service customers at time of pick up.

Detail: Explain all the extended third, fourth, and fifth year discounts and V.I.P advantages.

Using the SERVICE PLATINUM PACKS

What is the platinum service pack?

  • Hi gloss thick card envelope – fully dealer branded with a “thank you” on the outside.
  • Thank you card – inside from the service manager, thanking the customer for their loyalty over the past three years.
  • V.I.P service flash card – offering “XX” amount of percentage off all future services.
  • V.I.P exclusive offers booklet – offering items that your service dept. wants to sell at exclusive discount rates to loyal long term service customers.
  • Examples are:
    1. Purchase 4 Tyres and received FREE Wheel Alignment.
    2. 15 % Off Genuine Accessories Supplied and Fitted
    3. 10% OFF Any Mechanical Repair – e.g. brakes, wiper blades, belts (excluded Vehicle Services and Tyres)
    4. Free pink slip inspections slips for family and friends.

Time of Service

  • Write it up as a zero-cost inclusion in every third year service invoice.
  • Explain the benefits to EVERY third year service customer as your point of difference. To keep them coming back.

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