Making sure the platinum service packs work
Consistency: 100% of your third year and older service customers get to be given a pack.
Exposure: Have it ready to hand over to ALL of your third year service customers at time of pick up.
Detail: Explain all the extended third, fourth, and fifth year discounts and V.I.P advantages.
Using the SERVICE PLATINUM PACKS
What is the platinum service pack?
- Hi gloss thick card envelope – fully dealer branded with a “thank you” on the outside.
- Thank you card – inside from the service manager, thanking the customer for their loyalty over the past three years.
- V.I.P service flash card – offering “XX” amount of percentage off all future services.
- V.I.P exclusive offers booklet – offering items that your service dept. wants to sell at exclusive discount rates to loyal long term service customers.
- Examples are:
- Purchase 4 Tyres and received FREE Wheel Alignment.
- 15 % Off Genuine Accessories Supplied and Fitted
- 10% OFF Any Mechanical Repair – e.g. brakes, wiper blades, belts (excluded Vehicle Services and Tyres)
- Free pink slip inspections slips for family and friends.
Time of Service
- Write it up as a zero-cost inclusion in every third year service invoice.
- Explain the benefits to EVERY third year service customer as your point of difference. To keep them coming back.